South Florida Adventures Media Group is partnering with Forum Publishing Group, a subsidiary of Sun Sentinel Company which is owned by Tribune Company, to publish SFA Fitness once a month. The first issue of this glossy magazine will be inserted into City Link MetroMix.com, FPG’s weekly entertainment newspaper, on Sept. 2. Its audited circulation is 45,000. An additional 2,000 copies will be printed for a total of 47,000.

FPG is responsible for distribution and selling most of the ads. SFAMG is responsible for production and is also selling ads. The two companies are profit sharing.

Since June 2005 South Florida Adventures magazine has been distributed at gyms, sporting-goods stores, marathons and scuba expos in Miami-Dade, Broward and Palm Beach counties. The glossy outdoor-sports magazine, with a bimonthly circulation of 25,000, is published by Fort Lauderdale-based SFAMG.

Instead of stories about eating salads or running on a treadmill to keep healthy, SFA Fitness, which is owned by SFAMG, will have stories on subjects such as standup paddleboarding off South Beach, running in Coral Gables, cycling in West Palm Beach, hiking in the Everglades, beach boot camp in Hollywood and scuba diving off Boca Raton.

Readers will also find stories on celebrities who exercise locally. Ex-Marlin Jeff Conine now trains in Weston for Ironman. Gloria Estefan kayaks in North Miami. Dwayne Johnson (“The Rock”) pumps iron in Sunrise. They exercise like everyone needs to.

“City Link Metromix.com is distributed at a broad range of outlets, including restaurants and bars, so it reaches a mass audience,” said SFAMG’s publisher and editor David Raterman. “South Florida Adventures reaches physically active people. By inserting this new fitness magazine into City Link Metromix.com, South Florida Adventures Media Group and Forum Publishing Group reach people who can become physically active, or more physically active if they already exercise.”

With America’s obesity epidemic and South Florida’s year-round great weather, this fitness magazine fills an important niche. And the editors promise to keep it entertaining so readers keep turning the pages, then go exercise.

SFAMG publishes South Florida Adventures, SFA Fitness, SouthFloridaAdventures.com and a biweekly e-newsletter. In spring 2010 the University Press of Florida will publish South Florida Adventures: The Book. This is the first time in Florida’s history that a magazine is being turned into a book. SFAMG also hosts outdoor sports expos.

FPG is a subsidiary of Sun Sentinel Company, which is owned by Tribune Company in Chicago. FPG publishes City Link MetroMix.com, South Florida Parenting magazine, Jewish Journal and two dozen community newspapers throughout Miami-Dade, Broward and Palm Beach counties. Its total circulation is 565,000.

To learn more contact draterman@SouthFloridaAdventures.com / 954-683-5336.