Dozens of Non-Profits, Clubs & Businesses To Participate Dec. 6

FORT LAUDERDALE, Fla. (Nov. 25, 2008) – South Florida Adventures, the only magazine and website featuring outdoor sports and fitness in Miami-Dade, Broward and Palm Beach counties, is hosting an expo at Oleta River State Park in North Miami on Dec. 6. The Saturday event lasts from 9 a.m. to 5 p.m.

Oleta, located off 163rd Street between Biscayne Boulevard and Collins Avenue, is popular among South Florida residents who mountain bike, trail run, hike and kayak. As of today, 30 non-profits, clubs and businesses have signed up to have tents in a field in the middle of the park. Rock music will be blaring.

The outdoor sports expo is a perfect opportunity for clubs to recruit new members, non-profits to sign up participants for athletic fundraisers and retailers to demo their products as the holiday season kicks in. Non-profits and clubs are participating for free and businesses are being charged a small amount. Additional vendors are welcome to sign up.
 
According to rangers, Oleta gets 2,000 to 4,000 visitors on a typical Saturday. With promotional efforts, thousands more are expected for the expo.

“We’re not sure how many people will attend,” said David Raterman, SFA’s publisher and editor, “but a tremendous number of vendors—about 30—has signed up since we sent out an informal e-mail on Nov. 14. And we expect several more.

“This is taking on a life of its own. The Ad Fed of Greater Fort Lauderdale is tying in with an adventure race comprised of trail running, mountain biking and kayaking.”

Vendors (so far) include these:
Non-profits
American Diabetes Association (Tour de Cure cycling fundraiser)
American Lung Association (Climb Miami fundraiser) 
Diveheart (teaches scuba diving to handicapped kids and adults)
FLIPANY (Florida Introduces Physical Activity & Nutrition to Youth)
Friends of Florida Panther Refuge
Kayak Against Cancer
Keys100 (running fundraiser)
MS-150 (cycling fundraiser)
Oleta River Adventure Association
National Park System
Shake A Leg Foundation (helps handicapped kids sail, kayak, etc.)
 
Clubs
Blazing Paddles (dragon boat)
Fort Lauderdale Outrigger Canoe Club
HydroBLADES (dragon boat)
Kanalui Miami (outrigger canoe)
Mosaic Outdoor Club of South Florida
Puff Dragon Boat Racing
South Broward Wheelers (largest bicycle club in Broward)
South Florida Adventure Racing
South Florida Freedivers
United Chinese Association of Florida (dragon boat)

Businesses
Advertising Federation of Greater Fort Lauderdale
Blue Moon Outdoor Center (kayak and mountain bike outfitter)
August 78 (stand-up paddleboard manufacturer)
Foot Solutions
Liquid Surf & Sail (watersports retailer)
MiamiPace (triathlon performance company)
Nature’s Discount
Peter Glenn Ski & Sports
Red Bull
South Florida Adventures magazine

About South Florida Adventures
SFA is a media company with a glossy magazine, a website and (in 2009) a book focusing on outdoor sports and fitness in Miami-Dade, Broward and Palm Beach counties. Debuting with a June/July 2005 issue, it has developed a passionate readership of local runners, scuba divers, cyclists, triathletes, kayakers, hikers and other hardcore and recreational athletes. Besides reaching an important demographic, it has a strong team of writers and photographers who have contributed to National Geographic Adventure, Outside, ESPN The Magazine, the Sun Sentinel and the Miami Herald. NBC 6 news anchor Julia Yarbough, a team physician for the Marlins and Dolphins, and a University of Miami sports nutritionist write regularly.

Each issue, 25,000 copies of SFA are distributed at 280 gyms, sporting goods stores and select events in Miami-Dade, Broward and Palm Beach. Subscriptions are $23.95 for 12 issues. Stories are available at SouthFloridaAdventures.com.