4-Color Glossy Gives Practical Advice and Entertaining Features

FORT LAUDERDALE, Fla. (June 10, 2005) – South Florida Adventures magazine is debuting.

The four-color magazine reaches a largely ignored market in the region, which is home to many of the United States’ most challenging and interesting outdoor activities. Virtually all other local publications are fashion/lifestyle, real estate or yacht-oriented.

Readers are drawn to South Florida Adventures’ practical columns, such as Paddling, Cycling, Diving, Tech Stuff, Books, The Meds and Celebrities (two-time Indy 500 winner/Coral Gables resident Helio Castroneves), as well as the entertaining feature stories. Features in the first issue are titled Shark Fishing Off Miami Beach, Two Generations of Seminole Indian Athletes, 7 Great Cruise Ship Adventures and Where You Can Find the Miniature, Endangered Key Deer.

“Locals, not just tourists, have a real need for the best places to kayak, bike, dive, hike, wind surf, sky dive and do other activities,” said editor and publisher David Raterman. “And we’re balancing that with features dealing with the region’s notoriously colorful characters and exotic settings.”

“I’m really pumped up for a magazine like this–we’ve waited a long time,” said Scott Leon, a certified scuba diver who lives in Miami and is a principal at Equity Lending in Fort Lauderdale. “With the multitude of things to do, this offers readers unique insight into the area’s hidden adventures.”

South Florida Adventures magazine is available free at dive shops, outfitters, bike retailers and gyms in Miami-Dade, Broward and Palm Beach counties.

Contributors include James O. Born, a mystery novelist for Putnam, Erol Yoldas, a team physician for the Florida Marlins and Miami Dolphins, Gina Carrone, an art director who has designed for Ocean Drive, and J. Christopher, a photographer who has shot for National Geographic Traveler and Outside magazines.

Prior to launching South Florida Adventures, Raterman revised National Geographic’s travel book Miami & The Keys and wrote about South Florida for National Geographic Adventure magazine. He also wrote a Miami travel book that was published in English and French by Random House and in German by National Geographic. He has written for several national and local publications, edited programs and media guides for the Florida Marlins, and in 2000 served as director of public relations OnLoan.com, Huizenga Holdings’ first dot-com.

For more information, including where to pick up a copy, how to subscribe and how to advertise, visit SouthFloridaAdventures.com.