“SFA Fitness” Premieres September 2     

***THE SUN SENTINEL CO. HAS POSTPONED THE LAUNCH DUE TO THE RECESSION.***

FORT LAUDERDALE, Fla. – South Florida Adventures Media Group is partnering with Forum Publishing Group, a subsidiary of Sun Sentinel Company which is owned by Tribune Company, to publish SFA Fitness once a month. The first issue of this glossy magazine will be inserted into City Link, FPG’s weekly entertainment newspaper, on September 2. Its audited circulation is 45,000. An additional 2,000 copies will be printed for a total of 47,000.

FPG is responsible for distribution and selling most of the ads. SFAMG is responsible for production and is also selling ads. The two companies are profit sharing.

Since June 2005 South Florida Adventures magazine has been distributed at gyms, sporting-goods stores, marathons and scuba expos in Miami-Dade, Broward and Palm Beach counties. The glossy outdoor-sports magazine’s bimonthly circulation is 25,000.

Instead of stories about eating salads or running on a treadmill, SFA Fitness, which is owned by SFAMG, will have stories on standup paddleboarding off South Beach, cycling in Pembroke Pines, running in West Palm Beach, hiking in the Everglades, beach boot camp in Hollywood and scuba diving off Boca Raton.

Readers will also find stories on celebrities. Ex-Marlin Jeff Conine now trains in Weston for Ironman. Gloria Estefan kayaks in North Miami. Dwayne Johnson (“The Rock”) pumps iron in Sunrise.

“City Link is distributed at a broad range of outlets, including restaurants and bars, so it reaches a mass audience,” said SFAMG’s publisher and editor David Raterman. “South Florida Adventures magazine reaches physically active people. By inserting this new fitness magazine into City Link we reach people who can become physically active, or more physically active if they already exercise.”

With America’s obesity epidemic and South Florida’s year-round great weather, this fitness magazine fills an important niche.

About SFAMG

SFAMG publishes two magazines, SouthFloridaAdventures.com and an e-newsletter; in 2010 the University Press of Florida will publish South Florida Adventures: The Book. This is the first time in Florida’s history that a magazine is being turned into a book.

SFAMG is the only outdoor sports and fitness publisher featuring Miami-Dade, Broward and Palm Beach counties, plus the Everglades and nearby Atlantic.