South Florida Adventures

About Us

SOUTH FLORIDA ADVENTURES MEDIA GROUP South Florida Adventures Media Group publishes two magazines, a website and an e-newsletter; in 2010 the University Press of Florida will publish South Florida Adventures: The Book! SFAMG is the only outdoor sports and fitness publisher in Miami-Dade, Broward and Palm Beach counties, plus the Everglades and nearby Atlantic. The company is owned by Fort Lauderdale-based Raterman Holdings, Inc. SOUTH FLORIDA ADVENTURES MAGAZINE Launched in 2005, the company’s flagship magazine South Florida Adventures was a bimonthly magazine with a controlled circulation of 10,000 copies until January 2008 when it increased to 25,000. With an estimated three readers per copy, the glossy outdoor-sports magazine has 75,000 readers each issue. Distributed at gyms, sporting goods stores and select events, it targets physically active people. SFA FITNESS MAGAZINE SFAMG is partnering with Forum Publishing Group, a subsidiary of Sun Sentinel Company, to publish SFA Fitness once a month. The first issue of this glossy magazine will be inserted into City Link MetroMix.com, FPG’s weekly entertainment newspaper, on Sept. 2, 2009. Its audited circulation is 45,000 and an additional 2,000 copies will be printed for a total circulation of 47,000. City Link Metromix.com is distributed to the mass audience so SFAMG reaches a new market: people who can become physically active. With America’s obesity epidemic and South Florida’s year-round great weather, this fitness magazine fills an important niche. FPG is a subsidiary of Sun Sentinel Company, which is owned by Tribune Company in Chicago. THE WEBSITE SouthFloridaAdventures.com has current news and feature stories as well archived stories from South Florida Adventures magazine. It averages 25,000 page views per month. THE BOOK In fall 2010 the University Press of Florida in Gainesville will publish a book about South Florida Adventures. In addition to bringing in revenue and further branding the South Florida Adventures name, the book solidifies the editorial team’s standing at the top of Florida publishing. This is the first time a Florida magazine has been turned into a book by an established publisher. EVENTS SFAMG hosts outdoor sports and fitness expos and adventure races throughout the year. The most recent adventure race and expo was at Oleta River State Park in North Miami. WHO WE ARE
	In addition to editing and publishing South Florida Adventures, DAVID RATERMAN has done four book projects for National Geographic since 2005. For National Geographic Adventure magazine he wrote about Miami, for four years he wrote features for the Sun Sentinel, for two years he edited Florida Marlins’ publications and for one year directed PR for Huizenga Holdings’ first dot-com (OnLoan.com). In the 1990s he did emergency relief in the war zones of Tajikistan and Armenia.
	EROL YOLDAS is an orthopedic surgeon on staff at Broward General Medical Center and serves as team physician for the Dolphins and Marlins. He received his undergraduate degree in biomedical engineering from Duke University and his medical degree from Yale University.
	PASCALE JEAN has been a dietitian for the Miami Dolphins since 2005 and is an adjunct professor at Florida International University. She is also the wellness coordinator for the Miami-Dade County Health Department. Jean has completed several marathons and half marathons.
	JULIA YARBOUGH is an NBC 6 news anchor at 6 p.m., 7 p.m. and 11 p.m., co-anchoring with Jackie Nespral. In Julia’s free time she kayaks, weight trains, snorkels, skis and has completed a half-marathon, several duathlons and the MS 150 bike ride.
	South Florida Adventures’ art director/photographer JAYSON TEIG has had his work featured in many national publications including ESPN The Magazine and The Los Angeles Times. He graduated from the University of Miami.
	JOHNNY VILLARONGA was a long-time sports and advertising photographer who now shoots nature, including for Florida Wildlife magazine. With his wife Aida he had a photo exhibit at Everglades National Park in March 2008.
	VERONICA MENIN studied journalism at the University of Miami and writes eco-training articles for South Florida Adventures. She is also a triathlete and fashion model in South Beach.