zMotion's Carmen Marston, Lisa Keane and Max Barrios.

The Florida Bicycle Association’s mission is to advocate for a bicycle-friendly Florida. So when FBA was given the opportunity to present the kick-off event for zMotion’s cycling season, it jumped at the chance. zMotion is a Zimmerman Advertising foundation based in Fort Lauderdale.

“zMotion has quickly become a major player in the cycling community, equally for their riding and racing presence as for their role as advocates for bike safety and education,” Laura Hallam, executive director of FBA, said in a statement. “FBA welcomed the opportunity to present this event benefiting our association and was very excited about the awareness it generated for the sport of cycling, specifically as it relates to education and our ‘Share the Road’ program.”

zMotion’s first annual Bike BBQ Beer Beach Bash took place on Oct. 18. More than 600 people rode in the all-day event that kicked off with a 30- or 60-mile ride along State Road A1A.

“We couldn’t have been happier about the turnout for our first ever BBBB Bash, especially given the weather conditions,” Pat Patregnani, founder of Team zMotion, said in a statement. “It was inspiring to see both the cycling community and community-at-large embrace this event. I think it speaks volumes about the growing popularity of cycling and therefore the necessity for education and advocacy about bike safety.”

Net proceeds generated from the Bike BBQ Beer Beach Bash benefit FBA’s Bicycle Law Training Program.

To find out more about zMotion, visit zMotion.org.